Looking for a UK Affiliate or Reviewer?
I run a UK agency and I write about the tools I run it on. Business banking, automation software, hosting, desk gear. If you are recruiting affiliates, placing a product for review, or after a spot in a comparison guide, this is the page to read first and the form at the bottom comes straight to me.
Fair warning before you go further: my audience is not big. What it is, is people typing your product name into Google with their card half out of their pocket. That is the whole pitch, and the numbers behind it are below.
84
Published articles
267
Google clicks a week
45,050
Search impressions a week
5
Reviews with a paired video
Google Search Console, week to 12 September 2026. I publish my monthly earnings from this site in full on my income report, so you can see what this traffic is worth before you offer me anything.
Why a review here is different
Most creator partnerships buy you attention for about three days. A post goes up, it does numbers, and then it is gone and you pay someone else to do it again next month.
My reviews are built to rank. The Monzo and Octopus guides on this site have been sending people to those brands for months without me touching them, and the referral payments land every single month because of it. When I review your product, the asset you are buying is a page that answers the question your buyers are already asking Google, and it keeps answering it.
The trade is that I have to be free to say what I found. The whole reason those pages convert is that readers believe them.
What I review
Business banking, cards and payments
UK current accounts, business credit cards, money transfer and direct debit tools. This is the biggest cluster on the site and the one that earns most.
AI and automation software
The tools I run my agency on. Automation platforms, AI writing and editing tools, anything that takes work off a small team.
Web hosting and website tools
Hosting, performance plugins and ecommerce platforms, tested on real client sites rather than a demo account.
Agency and freelance software
Client portals, proposal and billing tools, marketplaces. Reviewed from the point of view of someone running a small agency with a team.
Home office and desk gear
Standing desks, monitors, desk accessories and the rest of the setup. Physical products I use every working day before I write a word about them.
Energy and insurance for small businesses
Business energy, pet and home cover, the unglamorous switching decisions that founders search for and nobody writes about properly.
Ways we can work together
An affiliate or referral partnership
If you run a referral or affiliate programme, I will join it and use your links where they belong. Every source I earn from is published on my income report, so you can see what that traffic is worth before you set a rate.
A written review on this site
A full, first-hand review built to rank for your brand name plus review, pricing and alternatives. It sits on the site permanently and keeps sending you people long after a social post has gone.
A video review on The Growth Toolkit
My tool-review channel. A video runs alongside the written review and is embedded in it, so the two work together rather than competing. The channel is early and I will tell you its exact numbers before you commit to anything.
Inclusion in a comparison or best-of guide
Your product added to an existing guide that already ranks, or a new head-to-head against the competitor you keep losing deals to. You get a fair hearing, not a guaranteed win.
Rates depend on the format and the work involved, so I quote per enquiry rather than publishing a price list. Video reviews go on The Growth Toolkit, my tool-review channel.
What I will not do
These are not negotiating positions, so it saves us both time if you know them now.
- I only review things I use. If I will not put your product into my own business or my clients' sites, I will say no rather than fake it.
- The verdict is mine. You get a factual accuracy check before publication, not copy approval on my opinion, and I keep the drawbacks in.
- Paid work is marked as paid, clearly and at the top. Gifted products are declared as gifted. That is a legal requirement in the UK and it is also the only reason anyone believes the rest of the site.
- Nothing commercial goes near my mental health writing or my personal channel. Those stay unsponsored, permanently.
- No fake ratings, no invented review counts, and no claims about your product I cannot verify myself.
If you want a guaranteed five stars, there are people who will sell you that. It will not rank, and the readers who matter can smell it.
Common questions
How big is your audience?
Small and specific, and I would rather tell you that up front. Google sent this site 267 clicks from 45,050 impressions in the week to 12 September 2026, which runs at roughly a thousand visits a month from search. The people arriving are UK founders and freelancers searching for a specific tool by name, so they are close to a decision. My YouTube channel for tool reviews is new and I will give you its real subscriber and view counts before you spend anything.
Do you charge for reviews?
It depends on the format and how much work it is. A gifted product I genuinely want to test can be a straight swap with no fee. A full written review plus video is paid work, and any paid arrangement is disclosed as an ad on the page and in the video. Tell me what you have in mind and I will quote you.
Can I approve the review before it goes live?
You can check it for factual accuracy, and I want you to. Pricing, features and eligibility rules change and I would rather you caught an error than a reader did. What you cannot do is change my verdict or remove the drawbacks. A review nobody can disagree with is worth nothing to either of us.
What if you review my product and do not like it?
I publish it anyway, with the reasons. I have written plenty of reviews that end in skip it, or buy it only if you fit this narrow case. If that is a risk you would rather not take, do not send the product. Brands that come back are the ones who wanted a real read on where they sit.
Do you work with brands outside the UK?
Yes, as long as the product is available to UK buyers and priced in a way a UK reader can act on. The audience is almost entirely UK based, so a US-only offer will not do much for either of us.
How long does a review take?
Two to four weeks from getting access, because I use the product properly before writing about it. Physical products need longer if the useful test is how they hold up over a few weeks. If you need something live by a fixed date, say so in your message and I will tell you straight away whether it is possible.
Send me the details
Tell me what the product is, what you are hoping for, and whether there is a budget. I read every one of these myself and reply within 48 hours on weekdays, including when the answer is no.